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The Murray Apartment Homes
ANYTHING BUT ORDINARY
THE RUNDOWN
The Murray is an apartment home neighborhood, anything but ordinary located in Nexton, South Carolina. Drawing inspiration from the area’s growing economic developments, our team developed an adventurous brand identity catering to Nexton’s eclectic and prospective residents.
SERVICES PROVIDED
BRANDING
_ Brand Naming
_ Brand Research
_ Visual Identity
_ Stationery
_ Taglines
_ Brand Voice
_ Brand Guidelines
THE RUN DOWN
Journey into The Wilder and enjoy life to the fullest. The Wilder Apartment Homes is uniquely positioned around amazing upcoming developments in booming North Charleston. Inspired by the array of economic growth in the area, our team had the opportunity to create an audacious brand identity catering to prospective residents seeking a flourishing lifestyle outside of the hectic Downtown Charleston activity.
SERVICES PROVIDED
BRANDING
_ Logo & Icon Design
_ Visual Identity
_ Tagline Development
_ Brand Positioning
_ Brand Voice
_ Brand Style Guide
_ Stock Imagery Sourcing
DESIGN
_ Stationery – cards, letterhead, envelope, folder, e-signature, note cards
_ Rack Card
To live outside the lines
Brand Voice
When conceptualizing the visual direction for The Murray, our design team knew they wanted to create something that was whimsical and unique yet polished enough to convey the quality and sophistication of the client. We wanted to set a tone that was both mystifying and inviting to peak the interest of prospective residents.
Visual Identity
As an apartment complex that’s far from ordinary, we created a visual identity filled with rich colors and bold, patterned accents to reflect the sophisticated yet daring personality of the company. Through the use of clean and refined fonts, we created a visually appealing balance that caters to both characteristics of the apartment complex.