Blog, Branding, Design Trends, Marketing

Alternative Marketing


Alternative Marketing

There’s a new wave of wellness and we’ve taken notice. One of the hottest topics since 2018 has been the rapidly growing alternative wellness and CBD industry.

So, what is CBD exactly? CBD is an oil that is extracted from the hemp plant. Because of its miniscule traces of THC, CBD was pronounced legal in December 2018, opening up a projected $22 billion industry. However, even though it was announced as a legal substance, the FDA still keeps a close eye on all companies selling CBD products.

Still a widely stigmatized product, CBD is currently restricted from utilizing advertising services from Facebook and Google. With these platforms banned, this makes it especially challenging to market for alternative wellness companies.

Though these obstacles make it challenging to maneuver the world of marketing, this doesn’t restrict companies from getting creative with how to sell their products. That’s why we’ve rounded up these 4 methods to creatively market for CBD companies. We hope this list inspires and motivates you to brainstorm and think outside the box when it comes to the marketing strategy for your brand.

1. Influencer Marketing

Spiking in popularity in recent years, Influencer Marketing leverages social media influencers to organically advertise products through their platforms. Because of their credibility and following online, influencers are key to gaining a loyal customer base for your product.

Danielle Bernstein of @weworewhat

2. SEO Keywords

Using relevant keywords in the CBD industry can also be a great marketing tool. This requires thorough research into what types of words people are searching online when they are hunting for CBD products. SEO will help customers find your brand easily on Google and improve your search engine ranking.

3. Pop-Up Events

Nothing is better than allowing customers to experience your product first-hand, pop-up events allow you to do just that. They are powerful in building brand awareness and impressing a new audience. Definitely a great opportunity to create buzz around your brand through a unique hands-on experience.

via Recess CBD Sparkling Water

4. Referral Incentives

It’s essential to use your current customer base as a referral outlet for prospective customers. Building relationships with your customers will incentivize organic referrals, as well as promoting discounted opportunities through affiliate links.

We hope these strategies inspire some out-of-the-box marketing initiatives for your alternative wellness business!

~ The Brand Collective