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DANA BANDI
TAILORED WITH TRUTH
THE RUNDOWN
Dana Bandi is an Asian women-owned clothing brand that caters to women seeking an elevated and timeless addition to their wardrobe. Dana Bandi takes pride in offering high-quality textiles and flattering silhouettes that not only complement one’s figure but also instill confidence, empowerment, and self-love. We were entrusted with the comprehensive task of crafting and introducing her brand to the world. Our responsibility encompassed a full spectrum of services, from branding and design to web development and marketing, ensuring a seamless and impactful launch for Dana Bandi and beyond.
THE RUNDOWN
Dana Bandi is an Asian women-owned clothing brand that caters to women seeking an elevated and timeless addition to their wardrobe. Dana Bandi takes pride in offering high-quality textiles and flattering silhouettes that not only complement one’s figure but also instill confidence, empowerment, and self-love. We were entrusted with the comprehensive task of crafting and introducing her brand to the world. Our responsibility encompassed a full spectrum of services, from branding and design to web development and marketing, ensuring a seamless and impactful launch for Dana Bandi and beyond.
SERVICES PROVIDED
BRANDING
_Brand Discovery & Research
_Name Conceptualization
_Logo & Icon Design
_Visual Identity
_Brand Voice
_Tagline Development
MARKETING
_Marketing Strategy
_Social Media Strategy
_Social Media Management
_Social Media Advertising
_Email Marketing
_Influencer Marketing
_PR Support
DESIGN
_Stationery Package
_Product Packaging
_Email Marketing Templates
_Social Media Graphic Templates
_Lookbook Design
DIGITAL
_UX/UI Design
_E-Commerce Website Design & Development
_Web Maintenance
MEDIA
_Product Photography
SERVICES PROVIDED
BRANDING
_Brand Discovery & Research
_Name Conceptualization
_Logo & Icon Design
_Visual Identity
_Brand Voice
_Tagline Development
MARKETING
_Marketing Strategy
_Social Media Strategy
_Social Media Management
_Social Media Advertising
_Email Marketing
_Influencer Marketing
_PR Support
DESIGN
_Stationery Package
_Product Packaging
_Email Marketing Templates
_Social Media Graphic Templates
_Lookbook Design
DIGITAL
_UX/UI Design
_E-Commerce Website Design & Development
_Web Maintenance
MEDIA
_Product Photography
BRANDING
Dana Bandi was developed with sophistication and minimalism in mind. Our team created a visual identity that allowed the clothing to shine and a brand voice that encourages it’s shoppers to feel confident in themselves and the brand. We enhanced their refinement through a cohesive neutral color palette, imagery style, and typography style.
DESIGN
To demonstrate it’s minimalism, our team thoughtfully curated the brand’s packaging, making sure to keep the design neutral and clean. Our various digital templates and stationary samples further shows our commitment to the Dana Bandi brand through it’s play with typography treatments and spaced out layouts.
DIGITAL
Dana Bandi worked alongside our web team to develop a full website that clearly communicates who the brand is. Through wireframing and UX/UI design, our team was able to create a website that is user friendly and also allows its users to get a true feel of the brand.
MEDIA
Our team directed a captivating photoshoot that effectively brought the clothing to the forefront of the brand. By creating clean and simple product shots and video, we were able to showcase the clothing in an authentic and clean fashion.
MARKETING
To match Dana Bandi’s minimalist visual identity, our team launch the brand’s social media and email marketing initiatives with designs that aligned with their refined and simple imagery paired with a sophisticated tone of voice. Our team also sourced and managed various influencers that aligned with the brand to create content and promote the product.
LAUNCH EVENT
For the official launch party for Dana Bandi, our marketing team concepted an event in New York City. To help with the event, our design team worked to create various collateral pieces including a step and repeat, coasters, and gift bags.
