Room 25

Working to channel 1920’s glamour with a modern, provocative flair, our branding team dreamed up an eye-catching logo for the covert cocktail lounge. The composition of the logo exemplifies a playful and coy interaction between the “25” and the word “Room” as our goal was to showcase as much bold attitude as the concept itself. From the logo design we drew inspiration for a vintage-style custom pattern, adding sophistication to the overall visual identity.

Our team wanted to create an alluring visual identity that captured the perplexing nature of Room 25. The use of rich maroons and elegant golds was the perfect color palette to set the tone for the overall look and feel. Vintage photographs with pop art inspired overlays and custom stamps and and icons with the recognizable “25” offered the perfect touch of sophistication and edge to modernize the concept.

Like any great speakeasy, half the fun lies in the secret method of entry. To create a password protected experience in the generation of social media, our branding team presented creative ways to distribute the entry password through email campaigns and social media posts. No password, no party.

All branding and design elements worked harmoniously in our splash page design. Giving just a taste of what to experience at this exclusive lounge, the design featured playful animations and bold imagery while showcasing their story and curated list of hand crafted cocktails. 

From the modern yet vintage logos and stamps to the mysterious and cryptic social media feed, it’s obvious that this speakeasy has some sultry surprises around every corner. Room 25 continues to take the Coral Gables nightlife scene by storm, catering to an audience of local business professionals looking to unwind and craft cocktail aficionados looking to indulge in truly unique setting.