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Palmar Beach Resort
WELCOME TO PARADISE
THE RUNDOWN
Situated at the entrance of the stunning Seven Mile Beach, Palmar, is an enthralling retreat for international visitors and Caymanian locals. With its open-air lobby, glimmering pools, and breezy beachfront views, Palmar offers bold and exciting tropical experiences with enduring value. This modern family-friendly resort turned to our team to create a playful and relaxed identity representative of their new brand, Palmar.
SERVICES PROVIDED
BRANDING
_ Name Conceptualization
_ Logo Design
_ Visual Identity
_ Icons & Illustrations
_ Tagline Development
DIGITAL
_ Website Design & Development
_ UX/UI Web Design
_ SEO Optimization
AN INSPIRED NAME
For this oceanfront hotel, our branding team was enlisted to conceptualize a name inspired by the leisurely atmosphere of this beautiful destination. Embodying the natural elements found in a tropical environment, “Palmar” reflects the natural treasures of a sunny, seaside island. We designed a logo that captured the essence of the property and its tranquil vibe.
EFFORTLESSLY COOL VISUALS
Combining a mix of rich and vibrant colors, textures and elements, we created a visual identity that embodies the blissful nature of the resort and reflects the tones found around the Cayman Islands. Playing on the lively and easy-going ambiance of the island, we incorporated fluid shapes and tropic-inspired illustrations throughout their identity to help showcase the property’s laid-back personality.
DIGITAL
Looking to revamp their website, Palmar enlisted us to capture their reimagined identity. Taking into account every detail and leveraging the vivid colors of the island to emulate the brand’s personality, we designed a fresh new website with a user-friendly interface and easily navigable sections, allowing guests to browse through the resort, find special offers, and book their stay. Our aim was to expose this beautiful resort to new audiences while increasing online visibility resulting in more bookings.
