Doctor’s Daughter

For Doctor’s Daughter, our mission was to create an identity that embodied their brand vision for a universal skin care line that felt fresh and modern. Our team created a timeless logo, refined visual identity and conversational brand voice that gives this skincare line a unique and approachable brand image. The goal was to create a clean brand for their performance-driven cell serum and peel serum, while highlighting simple, safe and performance-driven formulas as the main factor. The brand color palette and accompanying illustrations feel contemporary and meshes perfectly with their personality and overall look.

Once we established the visual direction for the brand, we were enlisted to conceptualize and design the product packaging for Doctor’s Daughter. From bottle sourcing to packaging design, we delivered a final product that aligned perfectly with the brand’s new visuals and tone of voice. The clean fonts and soft colors encompass the brand’s skin-first approach to self-care.