Elspiri Swimwear

Keeping in mind Elspiri’s approach to swimwear and self-love was essential when composing its visual identity. We wanted to prioritize the showcasing of the brand’s uniqueness in natural beauty through uplifting and vibrant colors, reflecting a welcoming and empowering sensation to consumers while still maintaining its refined and clean finish.

Expanding brand awareness was an important factor of Elspiri’s design process and overall campaign. Our team provided illustrations that were not only visually appealing in coordination with its visual identity, but also encompassed the purpose and mission behind the brand, particularly its vision of self-love and embrace through swimwear.

“Greece” was the main aesthetic inspiration when our digital team began the Elspiri website and UX/UI design process. As an up and coming brand, our team ensured to include features that visually accommodated first time customers when making purchases. Presenting this client with a user-friendly experience that incorporates a mega menu, strategic placement, rewards program, and language sensitive options to make all the difference when online shopping for that feel-good swimwear.

A campaign that embodied women’s natural figures and overall body positivity is just what our team envisioned for Elspiri’s digital marketing. As a luxury swimwear brand, there is a special fit and function for each form which translates into its different platforms through their range of models and product variety, while still maintaining that polished and vibrant theme.