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Cosmedica Skincare
CLEAN + ACCESSIBLE SKINCARE
THE RUNDOWN
With over 20 years in the industry, Cosmedica Skincare is committed to providing the healthiest, most beautiful complexion possible through simple, high-quality products. A growing leader in the beauty industry, they quickly gained notoriety from celebrities and beauty experts for breaking molds and revolutionizing skincare with their most raved about serum. Composed of an acid traditionally used in clinical settings, they were the first to introduce hyaluronic acid to the public, committing to their ethos of providing the highest standard of quality products. Determined to provide affordable skincare products for all, they enlisted our team to strategize, coordinate, and execute their first ever Target retail launch.
SERVICES PROVIDED
BRANDING
_ Brand Voice
DESIGN
_ Digital Campaign Design
_ Social Media Graphics
_ Product Packaging
DIGITAL
_ Website Design & Development
_ UX/UI Design
MARKETING
_ Marketing Strategy
_ Digital Campaign Management
_ Product Styling
_ Social Media Management
_ Influencer Marketing
_ Content Creation
MEDIA
_ Art Direction
_ Product Styling
_ Photography
_ Photography Moodboard
_ Video Storyboard
_ Video Production and Editing
KEEPING IT CLEAN
For Cosmedica Skincare, we knew we needed to create a fresh Shopify website that expanded on the brand’s mission of providing organic, naturally-derived skincare products to all. Our web team designed a user-friendly Shopify website focusing on UX/UI functionality and some customized features that reflected Cosmedica Skincare’s minimalistic and polished brand identity.
FLAWLESSLY CLEAR VISUALS
Our team strategized a new direction for Cosmedica Skincare’s social media presence to reflect the brand’s gleaming essence. It was our goal to not only give their website and social media feed a fresh new look, but to provide sleek and visually appealing visuals combined with engaging, informative content to increase followers and engagement resulting in direct sales.
GETTING DIGITAL
From promoting the launch of their new products in Target, in-stores and online, to generating product sales, increasing brand awareness was key when conceptualizing Cosmedica Skincare’s email campaign. We strategized and executed digital campaigns that not only informed customers about their products but also updated them on the best skincare products and practices in a visually appealing way. With the use of bold yet minimalistic graphics, we designed digital campaigns to efficaciously present the latest updates from the leading beauty brand.
